Some might wonder why we designed our logo the way it looks. Here are some thoughts and ideas about the logo and its meaning. Two letters “i” – two individuals coming together. Either in a personal relationship or working together in an international business context. The two “i” are very different – black and white. In reality, life has many shades of gray. There is much more than the two extreme sides symbolized by these two colors. The two individuals have different backgrounds – different cultures. Each individual has his or her own cultural background. Maybe they grew up in different parts of the world, they made different experiences as children, maybe experienced different school systems. They were raised with different values and world views. “i” could also stand for identity. Everybody has an own and unique identity. This determines who we are, how we see ourselves, and how others see us. The two “i” stand close together – they belong together – they complement each other They give
